I prefer everything about Netflix's user experience on all devices EXCEPT the auto-play trailers on Roku. They are the worst invention in the history of UI! 1) It took me forever to realize they weren't the episode/movie starting. 2) I now have to rush instead of leisurely browse through the menu (unless I turn the sound off) 3) ULTIMATE SIN: There's no setting to turn them off! I actually dread going to Netflix now on my Roku and sometimes go to Amazon first (gah!) just to avoid that one aspect.