Because new kids graduate from the decadence of their family-provided lifestyle and come out into the world fresh, looking for ideas that help them gain an understanding for why the world is so broken: so such things as the conclusions made by this experiment are ever-more valuable.
It is disingenuous to assume that because something is 'old' in your eyes, 'everyone knows it already'. This is clearly not the case - if everyone knew just how bad human beings can be when granted power, perhaps there wouldn't be such heinous conditions in the halls of power as we have today.
Fact: either we re-fresh discussing the uncomfortable truths about human existence on frequent occasions, or we end up unwittingly repeating them. Also, frequently.