He could have at least taken a picture of the ad...
http://3.bp.blogspot.com/_GIchwvJ-aNk/S_xoQsYK1kI/AAAAAAAAQ6...
Note to another comment thread on this post that they are advertising a point-and-shoot camera.
Edit: and I noticed the copy along the bottom advertises a touchscreen — that's getting very close to smartphone territory, no?