Ask HN: How do you name your company?
How do you get a creative name that is:
1) Easy to say
2) Easy to spell
3) Makes sense to what you do
4) Has an available url
This has changed. With the advent of generic TLDs, the breadth of available domain names have greatly increased. You can always add a suffix if company name is not available - XYZ.com is not available, try XYZ.tech. If not, try XYZtech.com, XYZ.io, etc..
Here is a $560B company that uses new gTLD: https://abc.xyz/