Yea but Google also makes more money than they know what to do with. Surely you could be sustainable at a lower price?

This is kind of their problem. I am not worth $500 as an advertising prospect on Google. If you come in with a way for advertisers to pre-qualify their prospects, they'll want to do business with you. We know we are throwing our money away with Google but they are the only game in town.

However, I am in a thread now with with matt4077 who says google is his best online lead generator, so there are obviously things to learn.