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I think their growth has slowed though. At least I remember them bragging about 3 billion under management a year ago.

This article is from January 2016, by the way.

Makes sense, is there any data from 2017?

Betterment has $8B as of March 16, 2017: SEC form ADV page 8, "Regulatory Assets under Management"

Thanks. That seems healthy but not enough based on this blog's conjecture. I'd guess they are eventually acquired if I were to bet on their future.

I think acquisition is a totally legitimate exit strategy, as long as they're aware of the direction they are heading.

Always great when someone is willing to go out and collect actual info -- this comment was worth more than the article. Thank you!