As individuals, we don't always do what is in our own personal best interest. We choose to execute what we percieve to be our social responsibilities and we do so, at least in part because the society at large expects this of us. Shouldn't we expect corporates to carry a little bit of social responsibility?
When companies act this way, they further reinforce preference falsification and put local movements for social change years behind. Now the moderate Muslim in Pakistan will find it even more difficult to publicly express her views and this will push the tipping point for a more moderate Islam in Pakistan by quite a few years.