I see this article follows typical codinghorror-notation.
EDIT: I think SO and reddit are "ads done right". Anyone remember '97?
I don't particularly agree on SO, but on Reddit - totally. I frequently click on the ads there because advertisers seem to make the effort to make them fit into the gamut of typical Reddit links (because most advertisers are Reddit users, I guess). The "open source" ads on SO are good, but there needs to be more of a "users are the advertisers" revolution going on across the Web.