Apple Store MacBook “We've got something special in store”

apple.com

18 points·mrmattyboy··11 comments

What makes you think it's the macbook?

http://store.apple.com/ gives the same message, heck, even http://www.apple.com/us/shop/goto/mrmattyboy/select gives the same message.

Don't see anything about the MacBook, just the store is down again. Can you update your title to avoid confusion. Also isn't the new red iPhone launching today? I assume they have to take the store down temporarily for that.

Apple's ritual of taking its store down every time they need to add a few SKUs is amazing for a company its size.

On the contrary, they realise that doing so will create hype. They know exactly what they're doing.

This is just speculation. The marketing team might have just hated the "under maintenance page" and turned a negative into a positive. This is also speculation.

Except this actually ensure that no client will be pissed off because he confirmed his purchase only to discover that price dropped 1 min after...

By interrupting current carts and letting customers wait a few moments it help easing out this kind of bad surprise. And by the time store get back up frustrated customer already had time to figure out that he just have to make a phone call to modify order and that's not so harsh all in all.

Except it's not going to be back for almost two hours...

"come back at 08:01 PDT"

Oh one? Is that just a little jest or gesturing at something bigger?

It's not just MacBook. The whole store is done in prep for the Red iPhone launch.

Huh.. wasn't the iPhone RED and the new iPads released a couple of days ago? Why is the store down again?

Still points to a MBP.

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