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according to actual data rather than anecdote, iOS 10 is installed on ~80% of devices, and only 5% have something older than iOS 9.

https://developer.apple.com/support/app-store/

I am the 5%!

the hackable 5% :-)

Easier to hack 5%. The rest are probably hackable too (no secure software exists) just takes more effort.

Some people stay on old versions of stuff specifically for that reason. The wait for exploits that give the user root access to his own property can be excruciating!

We've solved this problem by adding emoji in each release

Apple phones nag you pretty hard to do updates, people do them just to get their phone to stop bugging them.