Uber Employees Use Secret Tools to Target Drivers and Undercut Competition

So they target specific drivers and offer them MORE money to drive only for Uber? And the drivers are under no obligation and could choose to not accept the extra and continue driving for Lyft, or drive for Lyft after the incentive is over?

How fucking nefarious!

This just kinda seems like "Amazon employees use secret tools to monitor Walmart prices and undercut competition"

Do they ever do something legit?

Nah

Uber designed this tool to make drivers loyal. But knowledge of its existence will have the opposite effect:

Now drivers will have incentive to drive for Lyft as well.

I'm just trying to picture a team that stares at God View and the Lyft app all day, triangulating and throwing subsidies at oblivious drivers all day.

Why do I only see bad news about Uber lately?

garnter-hype-cycle.jpg

The more a product's marketing is able to get them over-hyped, the harder the fall when the zeitgeist starts focusing on their faults.