Scents in brands of body wash, chicken stock and canned drink come from Givaudan
mashable.com
mashable.com
If your product is healthy, you call it healthy. If your product is nutritious, you call it nutritious. "Natural" is just an excuse - we found this thing in something natural, so now we can use it. It tells you nothing of value about the product, but for some reason people have associations between "Natural" and "Good".
In fact, artificial is often much better for you - artificial items are generally more strictly regulated and therefore tested, much more accurately measured and often much more sustainable and efficient to produce.
As is commonly pointed out, I can provide you with some very natural poisons.
Caveat: Talking about the US
Source: I work for a food company
[1] http://apps.americanbar.org/litigation/committees/classactio...
[2] https://www.fda.gov/Food/GuidanceRegulation/GuidanceDocument...
[3] https://www.fda.gov/Food/GuidanceRegulation/GuidanceDocument...
Ignore the words on the front, flip the package over and read the little ones on the back. The higher up the ingredients list a word is, the more prominent it is in the product. Some big scary words are no big deal, others are just another word for sugar. So many ways to say sugar, it's incredible. And then there's sugar alcohols, which are a whole other pain in the ass to decode.
Then there's the loop holes, if a particular ingredient isn't above a certain concentration it doesn't have to be listed- well that's freaking helpful!
I'm probably not saying anything new, but you're a lot better off if you can just assemble the raw ingredients yourself.
I'm not sure what your point was there - but my post wasn't meant to be a "everyone thinks natural means good" - just that it gets used so much by marketers I assume people must. I definitely subscribe to your approach.
I'm in the UK, and from what I gather our labelling requirements are stricter than the US's (at least in most states) - for example "trace" ingredients still need to be listed. Unfortunately, it is clear that most take the marketing over the reality, and I accept that it does take time to go over ingredients on everything you use (especially when batches change the ingredient list, which is pretty common). I've had to shop for diabetics before, and it's a nightmare, because two of the same product on a shelf can have 10% more or less sugar.
Here in the UK, there is a lot of law around requiring advertising to be faithful to reality - e.g: recently they made a requirement that fruit juices have to list the fruits in order of quantity in the name of the juice, so you can't sell "grape and elderflower" juice that has a first ingredient of apple juice. I think these regulations, where possible, help consumers a lot, and "natural" is one of those misleading terms.
Our produce has been selectively bred for appearance and sugar content- it contains less nutritive value than it did 50 or 100 years ago.
Almost a decade ago, I worked on a project with them, where we added tracking for Halal/Kosher status of their additives — As many of their products end up in food, ingredients coming into the factories were marked as Halal and/or Kosher, and those properties had to be correctly bubbled up the intermediates all the way to final products.
Fun fact: Symrise used to be two companies, Dragoco and Haarmann & Reimer, both based in Holzminden, Germany, and separated by a two-lane road.
I actually learned a lot more than I'd expected regarding what compounds and extracts go into them and how they combine. If nothing else, the "DIY vape liquid" community is really into researching the specific components since the goal is both to make something that tastes good and also provides the safer alternative to smoking that they were after in the first place.
Anyway, I'm getting off topic but you'll definitely find loads of info on those sorts of forums. Common brands include The Flavor Apprentice, LorAnn, Capella, FlavourArt, and Inawera among others.
However, it will be listed as something like "isoamyl acetate" and not "banana flavor", so you would need to know exactly what you want. Also, make sure you get an edible/food grade version!
You do have to play around a bit with the concentration though--some of the flavors have a narrow range where they taste good and not too subtle nor too overwhelming and fake. We made a pretty decent clone of a pumpkin spice latte, plus some other dessert-type stuff.
LorAnn Oils has a ton of different flavorings. Mostly focused on sweets/ice cream, but there's a lot of fun stuff to be found. A dash of 'cake batter' flavor in one's waffles is quite good.
People like to "smell clean" - not necessarily "be clean". So scented things are a big part of that.
Aveeno Skin Relief Body Wash, 18 Oz https://www.amazon.com/dp/B0009EILAS/ref=cm_sw_r_cp_api_QZg1...
You can make your own. Example: https://wellnessmama.com/3701/homemade-shampoo/