When I was starting to work on Sudden I knew that the biggest challenge would be around the perception of instant coffee. It's a lot of work but we have a pretty solid plan and traction right now!
And this is just the price for 32 cups of coffee a month, which is at most 1/5 of my normal consumption.
Sudden is the same thing. Continue making coffee at home, but 2-3 times a week if you want something that tastes different or that's easier - go for Sudden. At that rate, spending $5-7 a week is much closer to treating yourself at a cafe.
As others have said, if this was at REI or other stories and priced the same or higher I would totally grab some for when I go backpacking.
In any case, I'm truly impressed by your responses in this thread. Most founders don't take criticism in stride and that's, in my opinion, a main difference between those who succeed and don't.
I'll be a subscriber in the near future as I'm going to be traveling quite often the second half of this year and I'd love to avoid drinking Keurig hotel coffee.