We have a lot of customers who go through a similar experience. They use Sudden maybe 1-3 days a week when really busy and then pour over on others days when they have time. The pour over is still pretty enjoyable if you have the time.
But I would like to test a couple of cups of your coffee with friends. I never drank a good instant coffee so I really wonder how a good instant coffee tastes.
But a cup of great instant coffee could be awesome. Especially when you are camping or on music festivals. These were the only times I was using instant coffee. If their price point stays the same you won't save much on their model.
From a price standpoint I don't know if there is something much cheaper than buying coffee beans and making your own coffee.
Definitely won't save money compared to buying your own beans. It's the same as cooking - it's cheaper to grill a nice steak than buy one.
As a music festival goer - Sudden at festivals is about taste and speed. It tastes amazing. I usually pour it in a cold water bottle and shake it up (while in the middle of a performance) - really awesome. Definitely tastes better than festival coffee. Furthermore the coffee line at festivals is usually 30 minutes and they charge $5! This is obviously a personal pain point for me :-)
That's the only time when I'm buying instant coffee, but all the ones I've tried were bad or horrible.
To the Nespresso or Keurig model: it is the single serving in plastic tubes which rubs me wrong and which reminds me of these models.
I'd prefer something like a Nescafe glass with better coffee (and it can be really small, like 20 servings or something like that). More flexibel and less waste. But I understand that I may not be your target group and that the model right now is working much better for you.
And the Nespresso model is working great for them and is preferred by many people I know - it's just not for me.