> You keep using this phrase. Doesn't that also suggest that, if given enough trouble, they will just pirate that content instead? DRM has shown to do very little to stop that, so why continue pretending that it does.
Yes, but, in general, trouble has been decreasing, and so has the need to pirate. I would argue that there are only three kinds of people who pirate anymore:
1. People who want a local copy of the content that can't be taken away (e.g. Netflix pulling a title, or just canceling one's Netflix account).
2. Content that is so long-tail that it's not available for streaming from one of the major players that have decent device/playback support.
3. People who are so far in the "openness"/ownership camp that they would refuse to buy into a service like Netflix unless they provided #1 (DRM-free, of course).
The fourth kind of person is mostly gone: the person who doesn't need 1-3, but finds the options for playing content legally to be too cumbersome, or who can't find a legal player for their chosen viewing device. (Essentially, they've been "given enough trouble".)
If Netflix were to drop all browser support, and release native apps for Windows and macOS, there would be an increase of that fourth kind of person (Linux users, mainly, though I wouldn't put it past Netflix to release a Linux client too), but that wouldn't change the situation for the 1-3 type people, who are the bulk of pirating community.
I really think, for the vast majority of viewers, having a native Windows/MacOS app, plus native apps for Android/iOS, is plenty. Taking away browser support isn't going to increase piracy by any measurable amount.