Some anecdotal data that might surprise you then: A good friend of mine gets her hair cut once a month and says with tip it's about $100. Then coloring a few times a year at $200 a pop, then lots on shampoo, conditioner, hair products, new hairdryer and brushes every few years. She's spent over $1000 for a weave multiple times in her life.
She's of course at one end of the spectrum, but $240 on average a year doesn't surprise me that much.