Well - if it said 'counterfeit' then they would be in legal trouble. So at very least, they 'changed it' for that legal reason.

It's possibly 'they may care' but are overwhelmed, and just ignore the little stuff, or can't reasonably hunt down every entity.

It's also possible that they don't care, and will only clam down on it enough to stay out of jail.

It's also possible they do care, and they make money from it.

For direct sales though - this is a problem. If it's some 3rd party - that's one thing - but from their inventory? Bad. Very bad.