I mostly agree with your second statement, though I'm not sure I'm convinced it's evil. "Like Flickr for video" worked out, in fact, far better than Flickr for photos.
As mentioned in a sibling comment, I've struggled with coming up with a pithy one-liner to describe the ezLearnz idea. Right now, I'm considering Textbook 2.0, although I know that there's been a bit of a backlash to Web 2.0.
Well, there's always an exception to the rule. :-)