This sucks, doubly so because it's No Starch Press. They've got some great stuff and their books have a better feel than a lot of other tech books. Something about the cover, binding, and the paper they use feels really nice.
We put a lot of thought into the paper and cover finish on all of our titles. I like to produce books that I would buy. These cheap-looking knockoffs are painful to see.
And the smell. I can identify my No Starch books by scent.
I can't but only because I can't really smell much any more. Other than bourbon.