I'm looking for what the exit is if you're offering equity, or what the path to profitability is if this is going to be a salaried job.
If you can't sell me on your idea and business case, there's no point in talking about 1-4 above.
If you can't sell me on your idea and business case, there's no point in talking about 1-4 above.
Also, let me ask you why I'd ever want to hire you on as salary-only; you'd have no incentive to stay (I'm a big fan of splitting the equity pie to make sure everyone shares in the upside and have incentives aligned).
Thoughts?
Colour me bitter, but if I'm going to work for peanuts, I'd rather do my own thing and have more control than I would as an optioned employee.
Minor equity (as opposed to the founder's equity) in a company that isn't going to flip (something built 37signals style) is of limited use to me, unless it's wildly profitable and paying out a considerable share of the profits.