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Been wondering the same thing. It's one of the my favorite stories from the Walter Isacson bio. After listening to all the product mgrs for like 3 days in all day meetings describe their 20+ hardware products, he draws a 2x2. Labels one axis "consumer/professional" the other "laptop/desktop" and says "you get four products". Clarity in product offerings means you know who you are; the inverse is also true.

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I fondly remember seeing that product grid on Apple's website. And even though it isn't displayed as a grid I think the current iPad lineup fits the 2 axis concept pretty well. They still have the consumer/professional or consumption/creation axis. The Pro being the professional/creation end. And instead of laptop/desktop they have the size or portability axis. In the large professional there is the 12.9-inch iPad Pro, in the small professional there is the 9.7-inch iPad Pro. For the large consumer there is the iPad and finally the for the small consumer is the iPad mini.

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