Could not find what's new. Any hints ?
This sums up Apple's problems better than anything I've seen.
When it was iPhone 4, 4S, 5, 5S you knew where on the product timeline your phone was. Now it's iPad Air, Air 2, 9.7 Pro, 9.7, 12.9 Pro, mini 4. It's all over the place.
He canceled the majority of them -- the "great extinction" of 1998 is plainly visible on the image at https://en.wikipedia.org/wiki/Timeline_of_Macintosh_models .
(What's new here, apparently: they dropped the price by $70 and bumped the processor.)