The Apple Store is down | Hacker News Reader

The Apple Store is down

apple.com

19 pointsantfarm18 comments

I wonder if this is just some marketing trick where this message is somehow more profitable for them than just having the store open during this time or that their store backend is just so crappy that they actually need this much time to add a few new products.

Well, I could easily see how someone who ordered a product seconds before it's successor rolls out would feel shafted, so this might just be good marketing.

This isn't titled correctly, the store isn't 'down' as the title suggests in a way in which it crashed or there is some big problem.

The chances are this is just a part of the process of a regular mid-term product refresh which aligns both with physical products and some site design / marketing.

It's not a big deal unless you're at the point where you're about to purchase a product but are holding off as there may be a refresh occurring - in which case it's likely this is good for you and will just be updated versions of the existing products.

This kind of hype is not created by the company / marketing, it's created by people speculating.

Remember - just chill, it might be a nice product refresh, which will either mean the old models will drop in price (new or second hand) and the new models might be what you want, OR the new refreshed models don't peak your interest / needs and you don't feel like you want to purchase it for any reason, but prices of the previous models will drop a little which is nice also.

quick everyone speculate on what it could be! Apple Cars! Apple TVs Apple Goggles Apple Visors Apple Fruit

Apple Eraser

https://www.macrumors.com/2017/03/13/apple-new-products-as-s...

New iPad pros, supposedly.

I must say, as the inventors of the Retina Display, they're doing goof by serving waiting message assets at 1x.

Hopefully, it's just me — but I'm running it on Safari on OS X...

It's an animated gif, weighing in at 4MB, which is already massive, do if they doubled the resolution that would be very large for a very subtle visual difference for that particular graphic. The file name includes 1x, so I believe it's intentional for performance reasons.

Good point — but why would they do that, when they're so set on the UX benefits of retina assets? They seem to manage it everywhere else on their site...

Couldn't they lazily-load a 2x gif, or use CSS transitions?

Looks like this 'downtime' is just a smart marketing trick.

Interesting where do you see that confirmation? I would be beyond surprised if they used their "Something special in store" for regular maintenance, versus their' We'll be back. Or if you mean yes, they are going to be adding new products but you consider that smart marketing to do versus having a more typical event, then yes, I agree it's smart marketing.

I mean that this does not look like regular maintenance. Clearly though not being able to sell your products for a few hours is a bummer, but the hype you create offsets the revenue loss.

Maintenance was announced. We should know in a little over an hour.

Back up. iPhone in Red. Hurray (?)

http://www.apple.com/shop/buy-iphone/special-edition-iphone-...

iPad 9.7 (non-Pro)

http://www.apple.com/ipad-9.7/

No pencil or keyboard support. $329 for 32GB or $429 for 128G

The Nintendo Way of revenue generation: vary the size and color of your gadget every 3 months, and you can print money.

This worked for Nintendo for a very, very long time with the different versions of DS. Until it didn't.

what a way to make a new product announcement! cannot help admiring the way they market stuff.

So are my pants

Oh--the drama. Yea, I get it. These days we need some healthy excitement. The iPad Pro is the one product I might buy; if I wasen't so poor, and didn't have a slowly dying iPad 2.

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