If they release new Macs without a keynote, it shows how much they don't care about the Mac anymore.
For sure there will be an event with a few journalists. Probably too late for something bigger.
As for caring, the iPod was introduced at a small event at Apple's headquarters. I don't know if the size of the venue has necessarily anything to do with the importance of the product.
It's remarkable how small the room was. But I don't think it was small due to exclusivity.