But for me I picked a setup liked this because I was simulating it with a regular WM anyway by running almost everything maximised because that's how I liked it. I was happy to squint at tiny text when I was younger, and I used to care more about having a desktop that looked cool, and spent endless time on themes etc., but I got tired of it, and now I want functional. I still care that it looks good, but with less window-chrome there's less effort involved: I have a background image that's part visible behind my terminals; I have a theme I like for Chrome etc., and that's about it.
If you meant machoism: This kind of set up is far less flashy and in your face. If you mean masochism: For me at least this setup has removed friction and lowered the effort of managing windows, not increased it. I'm not using this setup to make this unnecessarily austere and minimal, but to remove stuff that got in my way.
I can understand the feeling though: It used to be painful to run these kind of setups. When the article was written there was definitively more applications that worked poorly with that generation of tiling window managers etc.