Arthena (YC W17) creates easily accessible hedge funds that buy art with ML

I believe Arthena is planning do a launch on HN, so we should probably wait for that to have a thread about them. Then the founders can answer questions and so on.

Art is all about knowing people who know people and being in touch and understanding the scene...

How can anyone expect to be successful investing in art without such domain knowledge?

This site makes me think that they're trying to swindle people into giving them assets to manage using the buzzword "Machine Learning", while the complexity of the art industry basically guarantees losses for these naive investors.

I haven't heard of an 'art' hedge fund before. Is there enough demand for this to be profitable?

Art, ML, Hedgefunds, what could go wrong?