The Korean car companies really broke into the market by providing unheard of warranties on their powertrains. I'd love to see a new entrant to the white goods market try something similar. Guaranteed to last 10+ years; engineered for maximum reparability at minimum cost.

The trick would be to market the total cost of ownership, rather than the sticker price at the store. They already do that with electricity consumption, but don't for repairs and warranties.