DM is far from the first company to provide ML solutions to revolutionize utilities.
There are so many opportunities to increase the efficiency of our electric networks. Forecasting demand is not something they do well, but more importantly they could improve Demand Response and Energy Efficiency programs. Oh, and most of the techniques they use to prevent and stop theft are a joke (that's a $6B/yr problem in the US).
The utilities have not been forced to innovate. They won't innovate on their own because there are no customers at risk - no competition. (Aside from smart meters and the main benefit from that was that they no longer had to pay for meter readers.)
There is a WORLD of opportunity for utilities to become more efficient, but they will not do it on their own. Our regulators need to force them to innovate.
Kudos to DM for this work, but I will be more impressed if they can actually get a major utility to implement these solutions.