Not every customer needs a power drill that lasts 5000 hours. Most people are okay with a cheap drill that lasts a cumulative 10 hours because that's the amount of lifetime use they get out of it.
Not every customer needs a power drill that lasts 5000 hours. Most people are okay with a cheap drill that lasts a cumulative 10 hours because that's the amount of lifetime use they get out of it.
Power tools are an example of how to get it right. If I go to Home Depot and look for a drill, it's obvious from the branding, battery, warranty and physical characteristics which DeWalt drill is the "ok" consumer one, and which is a professional tool. (I use this as an example because I bought one yesterday)
The problem with consumer appliances is that they use dark patterns to sell stuff. There is no meaningful signaling about what is garbage and what is not. No facts are obvious that tells me what the expected lifecycle of a washing machine is... can it handle 350 loads a year? 100? 50? 1000? No fucking clue. Counter-intuitively, many of the premium priced units are worse than their cheaper counterparts!
I think your power tool analogy is a good one. Same with most consumer goods, people know that when they are buying a plastic version of something that it likely won't last, so they wrestle through the tradeoffs.
Also, thanks for the Krylon tip. I bought a house that came with a Hamilton clothes dryer from 1970. Works fine, no plastic parts, though it is starting to rust. (My main worry is that the heating element will eventually rust away and they don't make replacements.)
It's been a while, but I remember when the transition from pull tabs to "pop tabs" occurred; at first (IIRC), the "pop tabs" were solid, but it wasn't long until they became hollow as well.
Of course, that led to some problems which still exist today (though not nearly as often). The biggest one being the balance between the strength of the tab, vs the opening part (whatever it is called - closure?). In the past (and occasionally today for the odd soda), you could pull up on the tab - and it would bend or break off, without opening the soda! Simple enough to fix (do not press down on the opening with your thumb!) with a butter knife or some other similar tool, but annoying at the same time.
So your extra 10 kg would cost me about $20 more. At retail that would be another $100 or so. In other words, making it 10kg heavier would sharply increase the price; it would also be for things that aren't easily visible to the consumer. Your competition would destroy you.
Source: I own a factory.
Of course if that 10kg of steel was on the drum, the stationary mass would need to be increased as well. But I doubt washing machine drums are really a high failure part, so a hypothetical "10kg of steel" is a useless in the context of a washing machine.
It's hard to make a comprehensive argument about entire machines when the problem is designers having a principle agent problem for every single part.
That said, my BMW is at 147k miles without a clutch replacement, and it's lived a pretty hard life (track events, etc). In fact, in 20 years of driving, I've never replaced a clutch in a car I owned, and I've never owned a car with less than 50k miles (well, okay, I just bought a brand new car last year, so of course its clutch is still going strong).
A new, mass-market quality (e.g. Honda) car made in the last decade will easily go several 100K miles if given basic care, and will probably not have any major problems or be showing much if any rust in that time.
But, of course, failures are statistical. Worsening the quality of the most over-engineered part is usually beneficial, since in most cases you're paying for nothing, but occasionally that'll still be the part that gives out. So you come out ahead by making a more cost-effective product even while failure rates rise.
Of course, that's where the article's point about insufficient competition comes in... Standardizing quality throughout the device is sensible, but if those savings aren't passed to the consumer then they're losing money.
You can explain this as "planned obsolescence" or poor engineering (or a poor understanding of the market's needs), but not both, really. I think what you say about consumers often wanting a "disposable" version of a product is true for a lot of products but by no means every product. This is all also tied in with the cycle of trendy new electronic gadgets, which seems to drive consumers' desire to replace perfectly good products they already own.