I don't have all the answers, that's not required for raising questions. What we're doing right now is leading us down the drain fast. Advertising is about creating problems, period; and if it's one thing we don't need right now, it's more problems. Further, the proven driver for true motivation and satisfaction is mastery; doing something well; we all know this deep inside, but the contrast is too much to deal with; still, that's exactly where we need to go.