Is there anything actually interesting about what they do, though? Converting markup is not a complex task.
You can create your own document templates, and tweak the resulting output in a million ways. At my job, I have to create a lot of documentation, often in PDF or docx, and Pandoc has become an integral part of my workflow. I can create documents within the comfortable environment of Emacs, and use Pandoc to produce output in any old format that $pointy_haired_boss may desire.
Complex transformations of data structures are part of the compilation activity too, but they're more difficult to spot in the wild of applications.