IBM, JP Morgan, et al. are developing private blockchains with the aim of cheap, semi-distributed consensus and uniformity. That is what it provides over an SQL database.
Take for instance the options contract market. Let's say you have a pool of 50 trusted brokerages and financial institutions that rapidly trade these contracts. The current solution is each entity has their own custom, internal tracking system along with either a centralized service that they all communicate with, or inter-party connections. In either case, this is fragile, highly expensive to build and maintain and is often slow.
The blockchain isn't a miracle technology like these articles portray it as, and IBM, JP Morgan, et al don't see it that way anyway. It is a convenience tool for a more robust ledger that will lower costs for trusted inter-party transactions.