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This is titled 'Why you should ...' but the content is just 'You should ...'

> I have averaged a sale per month for the last 10 years from people clicking through onto this page.

That might be enough of a "Why" to justify the title.

That first phrase has three pieces of linkbait and the second only two.

We changed the title above to representative language from the article.

Thanks - the title here now is much better, to be clear though I wasn't criticising mods or OP here, since it was verbatim the linked article. :)