By any chance, do you not work in marketing? Are you part of the target audience (that is, do you still run IE6)? No? Are you, rather, a fairly sophisticated user, maybe dare I say, a geek? Yes?
Then don't judge the effectiveness of that particular marketing, it doesn't make sense to you, and that's perfectly acceptable.
no - I don't work in marketing, and you're probably right about the fact that I am not even near the target audience.
But does it really matter?
I believe you can relate to the fact that the more further you're from the target audience the more objectively you can slice & dice the advert. Of course, I might be too far away from the target audience so my views might be biased in that sense.
I don't pass judgement. I started writing in the basis that I wanted to share my own perception of the matter and hear what you guys have to say against it.