It's marketing. Everything is marketing. It's obvious the target audience of this article are women. Not that there's anything wrong with that.
You have a team there that managed to send a man-made object to Mars. Who CARES whether they are women or men? Some are women, some are men. You know why? Because they had to WORK TOGETHER to achieve a goal.
I think you guys are losing sight of this achievement.
As such acknowledging their accomplishments while acknowledging their gender is not a bad thing.