uhhh... who here has yet to adopt a radical fuck-all-ads-always-and-forever-i-dont-care-if-you-go-out-of-business attitude? if you're not already blocking all ads wherever you possibly can, you can expect zero privacy and a lot of invasive advertisements and surveillance. and it'll annoy you.
seriously, fuck em. if they go broke, they'll ask you to pay for their service. that might be what needs to happen to restore privacy: throw money at them so that they don't need to sell you out.