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The best way to rate a movie for me would be: when will I watch it again?

They kind of already know this though. (How many times have I watched a particular movie on Netflix?)

not for me. I rarely watch movies twice, even those I really enjoy. A better metric for me would be "am I glad I watched this movie"

Therefore, any movie you've watched more than once becomes pure gold for Netflix! Spread that across several million subscribers and get enough data to be useful.

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