Jobs: "But it's a disservice to constantly put things in this radical new light - that it's going to change everything. Things don't have to change the world to be important."

What would that Jobs think of Apple's new commercials that pitch the iPad as "revolutionary" and "magical"?

Interesting, that was (is?) a Jobs who trusts individuals, but has "a somewhat more pessimistic view of people in groups." I wonder if this shaped his leadership style (his "control freakishness" as some call it), so that he makes many of the calls and doesn't rely on committees.