How do you approach a horrifying AWS bill? Can you recommend any reading? I’m going to need to optimize a tiny fleet on GCE pretty soon.
Step 1 is always "figure out what you've got, and why it is this way."
As you grow, start adding project tags to things. Automatically tag resources with the IAM user who creates them. Have an "untagged resources report" that goes out on a schedule.
Build with an eye towards "when someone freaks out in a year about the bill, what questions will they have, and how can I best position Future Me to answer them?"