Recruiting: Why you should alienate half of your candidates
danshapiro.com
danshapiro.com
As long as you set up somewhere with a large enough talent pool to hire the number of people you need, you're fine. While Microsoft and Google are over in Redmond, Seattle proper has plenty of talented software types at companies like Amazon, Real Networks, and Boeing.
Locating your startup in Skykomish or Roslyn would be a different story.
If I lived in Everett, I'd jump at the opportunity to skip the I-5/405 commutes. Of course, since I live in Capitol Hill I won't consider applying for his open position.
Of course, getting a raise and working in a 15 person startup didn't hurt either... These days, I'm working out of a cafe two blocks from my apartment. My daily commute time has gone from 90 minutes by car to 30 minutes by bus to 5 minutes by foot.
Not that I wouldn't appreciate work within walking distance, but transit made it reasonably pleasant.
I left MS about a month after the commuter bus program started, and I thought it was awesome, but it still didn't compare to hopping on the 10 and getting off in Pioneer Square.
They could integrate apps like the total cost of driving (http://earliertcd.appspot.com/) and show people concretely how much their time is worth.