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Lots of these kind of "coffee shop wifi" things have not really been very successful in the US. Is India just a fundamentally different market, or do you guys have a different approach?

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Our unit economics are good. The average unit breaks even in a couple of months. This is a lot like AirBnB, there's a market here that nobody is paying attention to. All the big companies are talking about it, but very few are doing it.

A typical usecase many times is for the local rickshaw-wallah to goto an internet cafe, hand over 50rs, and ask for his phone to be loaded with the latest bollywood songs (don't know or care about internet.. it's all about content or apps).

50$ android phones have taken by storm, and now they are free to use a 2rs token to connect and download the songs themselves.

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