Hacker News Reader

Awesome article!

It says you asked 100 campaigns. Does that mean you got 100 answers or you only 100 campaigns? I'm curious as to how the bias of who responded to you would affect your data.

View on HN

That's great to hear! We contaced many campaigns, and received answers from 100 of them. We are very grateful to the companies who shared their video info. This kind of transparency is much needed, in particular in video production. In terms of methodology, one third of the sample is from randomly selected campaigns on Kickstarter / Indiegogo, one third are campaigns that made videos with Videopixie creators (I am a co-founder), and the remainig third we targeted specifically to cover the full range of campaign sizes. Obviously we'd love to do this with even more campaigns. This was kind of a proof of concept for us. People seem to benefit from the data, and we have a methodology in place, so I hope we get to do more of it!

Reply on news.ycombinator.com