Haha. Well I've wanted to focus on the kind of smooth developer experience and on-ramping that you can only get with a cloud product. That's been super fun, basically to work the experience of the product itself directly into the signup flow.

Maybe more important are industry expectations, like knowing what a multinational tech company is looking for when they do a proof-of-concept with a database startup.

The most fun lessons are the ones I'm learning at Fauna, because we are running a different hypothesis than Couchbase, and it lends itself to different goals, processes, and atmosphere.