I think we're aware of the size of the Facebook fish, but you might not be aware of the size of Microsoft at its peak.
Something like 75% of adults in the United States have a Facebook account[1], but at the height of their dominance Microsoft operating systems ran on ~98% of computers [2]. 75% is a lot, but it's probably not a monopoly - especially because Facebook does not make the devices or the OS on the devices. Lots of people use Facebook, but nothing is keeping them using it.
Being popular is not illegal.
[1] http://www.usatoday.com/story/tech/2015/01/09/pew-survey-soc... [2] https://arstechnica.com/features/2005/12/total-share/8/