You know what, I may get downvoted for this, but my take is you just can't stop these guys. They'll do whatever it takes to win. I probably spend around $2,000 USD on uber trips per month. And frankly, as much disturbing stuff I hear about these guys, Uber beats the heck out of renting a car in a snowy area (especially after having taken a red-eye to a client site). It also beats the crap out of taking a cab in most places, I usually have to navigate to where I want to go and the taxis aren't as clean or the drivers as friendly. They could double the price, and as long as my company reimbursed it, I'd still take it, because they've just got it down so well. Lyft and the other competitors suffer from availability issues, and the average time it takes for a driver to get to me on Uber is much less than the other ride shares. They've got their product down pat, it's so well designed. What I don't support however is their workplace attitude towards women (whom I applaud for coming out about it, takes guts.) It's made me rethink using the service a few times, but when you've got a product that good and such a demanding schedule, the (sad?) truth is that you'll take whatever little comforts you can that make your life that much easier.