It's extremely worrisome that this part of human psychology exists. In this particular case, the white supremacists exerted maximum effort, and showed tremendous cleverness, simply to advance their agenda. This same energy could be exerted for thousands of good causes: crowdsourcing research efforts to track climate change, or track bird migrations, or to track populations of endangered species, or this energy could be channeled into astronomy, or any other research effort where amateurs play an important role in helping advance knowledge. Or this energy could be channeled into local volunteer efforts, such as teaching low income children skills they might not learn in the schools. Or reading to the blind at retirement centers. But instead this all of this cleverness and effort was exerted on behalf of a white supremacist agenda. I find it incredibly sad that people are moved to exert so much effort for what is on the surface a trivial and useless act, and worse, which one that is ultimately in the service of a dark and evil impulse.