Corporations still manage to maintain the illusion of decency and customer service. Their real behavior is surprising to a) people who were lucky and have never encountered it and b) people who suffer from some corporate equivalent of Gell-Mann amnesia.

I belong to the second category. Also, it becomes harder to avoid such companies at all, for example cell phone operators in Europe universally view their "customers" as billable addresses; some find it cheaper to settle billing disputes in court (and lose a great percentage of the cases) than to maintain a "customer" service.

With mobile the solution is to go prepaid.