Ad network business is a big balloon soon to explode as the amount of actual customers you get is so little. Guess most advertisers know this but still publish ads because they're not too expensive to not do. When is the last time you willingly clicked an ad? I believe in the past ten years I only willingly clicked less than five ads.
And if the objection is to people being misinformed by clickbait headlines and sensationalised takes on events in articles, I'm struggling to imagine anything that could be more inclined to worsen that situation than increasing the proportion of respectable news organisations that tell people they can pay a monthly fee to access the articles behind the headlines or bugger off and read Breitbart's take on it instead...