Early at IMVU we really struggled with our crash rate. It was a 3D desktop application for _mainstream computers_. This was back before Windows 7 and everyone had terrible onboard graphics chips with equivalently terrible drivers.
During a board of advisors meeting, our CEO presented our crash metrics and justified it by saying "We might not be able to improve these metrics much - we're one of the only applications shipping 3D graphics on almost every computer."
Steve Blank immediately ripped into him: "That's an engineer's justification! Figure it out!"
I felt pretty guilty because I was the one who'd planted that idea in our CEO's head just days before.
Of course there _were_ ways to improve application reliability in the presence of driver crashes. You just have to move the rendering code into another process like Chrome does, detect when it crashes, and restart. :)