Pricing is ultimately a process, similar to product or marketing development. We've written extensively on it at priceintelligently.com, but here's a bunch of topics you should look through that will ultimately give you a solid foundation. The biggest thing to keep in mind is that there aren't any tips or tricks that are going to help you win - you need to quantify your buyer personas and price based on them accordingly. If you ever have any questions, always up for getting on the phone - patrick[at]priceintelligently[dot]com.
Value based pricing 101 - overview of how you should be thinking of your pricing (not based on costs or competitors): http://www.priceintelligently.com/blog/bid/162160/Value-Base...
Pricing Process: Here's a 130 page ebook we wrote on how to collect the data you'll need, how to structure things, and a bunch of other pieces. This isn't the final cut of the ebook, but given the conversation I thought I'd share early (no lead form): https://cdn2.hubspot.net/hubfs/120299/Price-Intelligently-Sa...
Here's also a webinar recording that walks through the above process if you prefer to watch: https://pi.wistia.com/medias/79lpgnqd2f
Survey design is absolutely crucial. We've sent around 20M using our pricing software at this point, but here are some lessons we wrote through at the 5M mark: http://blog.profitwell.com/lessons-from-sending-5m-saas-cust...